The Role Of Diplomacy, Empathy And Cross -Cultural Communication In The Promotion Of International Tourism

Sep 28 2007

Christy Best, Ph.D.
Department of Theatre and Communication Arts, University of Jos, Jos, Nigeria.

Tourism has become a growth industry in the twenty-first century. This view is attributable in part to a change in public attitudes in recent years, with an increasing emphasis on leisure and the enjoyment of life. In addition, tourism will also contribute to regional development and international understanding.