The Television Presenter and Star Syndrome

Sep 28 2007

Sarah Lwahas
Department of Theatre and Communication Arts, University of Jos, Jos, Nigeria.

The Television presenter is in a unique and relevant position in any broadcast medium. As a TV personality, he stands in the gap in the communication process, interpreting messages which engage the audience from start to finish. Owing to his capacity to persuade and influence the decisions of the audience, he enjoys accolades of those who see and hear him everyday. As he remains in the forefront or limelight of each presentation, he is likely to lose track of projecting the program content which is the core and bask in his bloated self image. A detailed discussion is contained in this paper.

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